CANstruction is not just open to Greek Life but open to the entire school and any organizations or departments that wish to participate in. This year the event had to moved inside to multiple spots in the union due to the weather but that didn’t stop the students. Students come together during CANstruction to build something from their cans and then donate the cans to food homes.
The theme this year is school pride. UNT is not one of the strongest schools for school pride but the turn out this year was amazing. The new brand identity for the school is present in the structures the students are building. “Green Light to Greatness” is the new tag line and is the theme to so many different groups.
This is a different side of PR that I’ve seen. So many people think PR has to be through an agency or corporation but this spirit is a different PR. These students are walking promotions for UNT. They are coming together in spirit of UNT and will leave and tell people they know about UNT. Students that find a connection to their school are more likely to promote their school. It’s a simple fact.
These students will spread good things about UNT and continue the hype of the new tag line. The brand identity didn’t stop at the reveal event but continues in events throughout the university and through the spirits of the students. I think that is the best PR there is. An inspirational PR is what I would like to belong to. PR is more than what we learn in class with communication plans and social media releases. Those are necessary to learn but a classroom cannot teach you this. I want to be inspirational in my PR career.
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