 |
| Top left is old UNT tag line; top right is new UNT tag line. |
Now I don’t personally know if the tech guy just forgot which one was the correct tag line or not but I guess it was better safe than sorry and put both tag lines on the banner. No one at UNT tech support or staff noticed this glitch until 9:00 that night when a UNT student posted a screen shot of the home page on her Facebook account. Now it’s just speculation that it was because of one student’s post out of 36,000 students but it sure was a nice coincidence. Even if it wasn’t taken down due to her post the better question is why was it even up there? And why was it left incorrect for so long that day?
The front page read “Discover the Power of Ideas” and also “Green Light to Greatness” for the entire school day. Students were talking about “UNT’s mistake” on Facebook and Twitter for all of Tuesday but it was not taken down and fixed until that night. This is not a timely correction. If I have learned anything about PR this semester it is to be timely. Don’t sit on issues or wait for them to get worse. Do something to fix it and handle the situation.
Maybe this glitch isn’t the biggest problem out there, I know it’s not but the fact that it took tech people so long to notice it and fix it is bad. It makes UNT look like a joke. We have four bold goals now but can’t even get our tag line on our front page correct? How can we be tier one when we look like fools for an entire day?
I really hope this doesn’t happen again and it just shows how powerful social media is. Some students may not have noticed what was wrong if it wasn’t for it being discussed and posted about on social media sites.
Sources:
http://www.facebook.com/profile.php?id=744604887 - Brittni Barnett’s Facebook
No comments:
Post a Comment