My World Of PR - Blog 15

    So after talking with a fellow classmate about how our perceptions of public relations have changed and about what his plans are for after college it made me think I like his idea about sharing them with the world in a sense of advice. Take it or leave it. Advice and opinions should always be taken with a grain of salt.

    Three years ago when I first entered college and chose my major I was so excited about public relations because the academic advisors made it sound like so much fun. I’m a people person. They said this would be great since I love organizing, planning and dealing with people. Well who would have thought three years later I would be changing my focus all together. Is it public relations’ fault or mine? There is no fault in this situation. People change over time and teachers change perceptions. Throughout my experience teachers in my degree never could understand why I was in journalism since I am letter dyslexic and spelling is not my strong point. I’m what journalist would say is an oxymoron. I can’t spell but I’m crazy good at math. And how did I end up in journalism?

    At 18-years-old I thought I loved it. Funny how the advice I was given about boys can be held true about picking a major. At 18 you don’t know what you love. Well I loved writing and people. But just because I loved it didn’t mean I was very good at it in the world of PR. If everyone was meant to do PR then what would be the purpose of getting a degree in it? There would be no purpose. Sadly for me I found out three years late and one semester short of graduation. No matter how hard I tried PR and I grew a part.

    I still love to write. I hope one day I can write and speak to young adults and share my story so that it may help them. My personal life story and academic story is one for the books for sure. But I can’t say that having chosen something else three years ago would have been best for me. How else would I have learned what I am meant to do? I wouldn’t have. I now know what I should be doing.

    I want to go into higher education and student affairs administration. I realized that through all the hard times in school, I could always lean on my campus involvement to lift my spirits. At UNT we have amazing faculty in student affairs administration that were always there to be a friend or a parent when I needed one. I learned that I wanted to do that for other students like myself in the future. So what does this have to do with PR? Everything.

    Yes, PR is about press releases, media lists, communication plans and so much more. But it is about human activity and word-of-mouth. I see PR as a form of interacting with people. That was what I was looking for since the very beginning. Maybe I was just looking in the wrong place for my people connection. The way I see it is that PR has prepared me for knowing how to communicate with people and spread a positive image to the future students that I will interact with. I am very thankful for my time, the good and the bad. Without any of it I wouldn’t know where to go from here.

    I hope anyone reading this will feel lifted in the thought that everything happens for a reason. And my big piece of PR advice: PR is nothing like it is portrayed on Sex and the City.

    Happy summer.

College Students Use of Promotions - Blog 13

    I was looking around a lot this week to see how college students perceive public relations. I was curious to know what most people know about it and think about it. This was a perfect week for this too because most of my friends are in the Greek Community. Two of the fraternities had philanthropy events and contests this week.

    I was asking their PR chairs what they think PR is and most of their responses about were what I have come to learn as advertising. It made me think should there really be a define line between the two? Isn’t there a very good reason why the school combined the two majors into one? I have been talking with different employers and looking at job openings and so many are in the communications department where you need strong skills in both PR and advertising.

Cut The Chis flyers.

    So the best word we came up with that described what they thought of PR was promotions. It seemed like a mix of PR and advertising. And this week I have seen so many ways of the fraternities promoting their event. They used social media in the biggest way I have seen them do yet. Part of their week long events includes Facebook “like” contests. The participants that have the most “likes” on their page will win extra points at the end of the event. And the Facebook pages are not limited to reaching just UNT students. Alpha Phi sorority had their page reach the the national level. Their nationals event re-posted the link to the page so that every Alpha Phi world wide would see it. It seems crazy that just a UNT event could reach that many people so far away.

Participating sororities driving around campus with their banners on their cars.

    The other fraternity also used social media but not as intensely as the other group. The Sigma Chis had their yearly event, Derby Days, this week and their strongest “promotion” technique they used was through the form of t-shirts. Something so simple went a long way. Just on Thursday when we were collecting money outside the union I saw so many people wearing the same Derby Days shirt. People were asking us why we were all in the same shirt and what it was about. This was excellent PR in the word of mouth sense.

    It was quit a week for Greek Life. With the shirts, banners, social media and flyers all around campus people took notice. We were able to have many successful events all week and raised over $200 in one day for one philanthropy. The other events did just as well. And all week we promoted the Greek Preview Day that is happening this weekend.

Cut The Chis - Trenton Conger donating his hair to Wigs For Kids.

    All in all, I feel like I learned a lot from this week. I sort of thought PR was just press releases and fact sheets but this week was fun. From painting banners to sticking up Cut the Chis flyers all over campus I learned how others view PR and how in the real world public relations and advertising are mixed together and promotions is just as important as having a well put together press release.