So I’m excited to announce that I got offered an internship! I wanted to talk about it and how excited I am to be doing it this summer. It is with Substance Abuse Resource Center (SARC) on campus. I will be in charge of all their PR.
I’m really excited to be vamping up their social media presence. I am going to start Tweeting out Tweets that students would be smart to remember. Such as, standard drink sizes and what not. Also, we are looking forward to working with Denton PD on getting statistics to Tweet about the statistics for at risk weekends.
I will also be working at the orientations talking to students and parents. I get to update all the promotional materials and presentations that will be distributed to them. This will be a really great experience for me in the PR world because so far I have only learned about it in a classroom and not seen it done in the real world. Everyone says that once you have an internship you will fall back in love with your major and I need that badly. It’s even a double win for me because I will be getting to work in Higher Education which is what I want to go to graduate school for.
This summer will be filled with a lot of research, writing, advertising, promoting and presenting but I am ready for it and can’t wait to see what it teaches me and I’m ready to learn.
I have never been more excited to learn from a first hand experience in public relations.
Showing posts with label J4460. Show all posts
Showing posts with label J4460. Show all posts
Saturday, April 14, 2012
Saturday, March 31, 2012
You're Your Own PR Person - Blog 10
What part of your personal life is private when it is posted to the web? At what part does the judgement start when you’re interviewing for a job? When do you turn on the charm and sell yourself? These are some of the questions that are commonly on the minds of college students who are looking for a job.
Over the course of my three years in college I have learned the answers to these questions. I never really understood at the beginning when my parents didn’t like the idea of me posting a lot of personal information on myspace, Facebook and other social media sites. Now though I completely understand. No matter if the posts are deleted they are there forever. Anything I put out on the web is subject to be seen when I’m applying for jobs. Nothing is private any more when it is on the web. And that means whatever I put out there when I was 16 reflects on me now as a college senior applying for internships.
That brings me to the second question. We all wonder when do they start judging us for the job. I have had the opportunities to listen to professionals come and speak to us in many classes. They all agree that judgement starts a good time before the interview. Whether it is when you drive on the grounds or walk into the building. Personally from my experience the best answer would be that is starts from the very moment you send in your resume. They judge you on that and go and look you up in LinkedIn, Facebook and Twitter. They will know so much about you before you even walk in the door. This can really hurt some of us because some students don’t see the need to present themselves professionally online when it is supposed to be social.
I have heard from professionals that if the person doesn’t look good online then they don’t hire that person. This means that we are making an impression at all times. It is not only important to charm the boss when you are in the interview but they are always watching and it is important to be on your best behavior all the time. We are our own personal PR. Anything I do is subject to grounds of how people see me. This is not only true for PR students wishing to go into public relations but true for every person. We are the best marketers of yourselves. We need to make sure that we are always presenting ourselves professionally.
I feel that as a PR student I have the upper hand because we are taught to please the client and present things to the public appropriately and effectively. I can take all that I have learned for how to handle a client and apply it to my every day life when wanting to present myself to the public. I am glad that PR has taught me that it’s not just for clients but for myself as well.
Over the course of my three years in college I have learned the answers to these questions. I never really understood at the beginning when my parents didn’t like the idea of me posting a lot of personal information on myspace, Facebook and other social media sites. Now though I completely understand. No matter if the posts are deleted they are there forever. Anything I put out on the web is subject to be seen when I’m applying for jobs. Nothing is private any more when it is on the web. And that means whatever I put out there when I was 16 reflects on me now as a college senior applying for internships.
That brings me to the second question. We all wonder when do they start judging us for the job. I have had the opportunities to listen to professionals come and speak to us in many classes. They all agree that judgement starts a good time before the interview. Whether it is when you drive on the grounds or walk into the building. Personally from my experience the best answer would be that is starts from the very moment you send in your resume. They judge you on that and go and look you up in LinkedIn, Facebook and Twitter. They will know so much about you before you even walk in the door. This can really hurt some of us because some students don’t see the need to present themselves professionally online when it is supposed to be social.
I have heard from professionals that if the person doesn’t look good online then they don’t hire that person. This means that we are making an impression at all times. It is not only important to charm the boss when you are in the interview but they are always watching and it is important to be on your best behavior all the time. We are our own personal PR. Anything I do is subject to grounds of how people see me. This is not only true for PR students wishing to go into public relations but true for every person. We are the best marketers of yourselves. We need to make sure that we are always presenting ourselves professionally.
I feel that as a PR student I have the upper hand because we are taught to please the client and present things to the public appropriately and effectively. I can take all that I have learned for how to handle a client and apply it to my every day life when wanting to present myself to the public. I am glad that PR has taught me that it’s not just for clients but for myself as well.
Friday, January 27, 2012
A "Titanic" Sized PR Problem - Blog 2
Irony. That is what I would call it. I couldn’t help but play the Alanis Morissette song “Isn’t It Ironic” in my head when I saw the Titanic preview in the theater. In both of my journalism classes we have discussed the Costa Concordia cruise ship at some point within these two weeks of school. In Mueller’s history of the media class he taught us about “present-mindedness” where people today compare events in our present time to events in the past. He used the example of the cruise ship that wrecked off the coast of Italy and the Titanic. Immediately after the wreck the news articles began comparing it to the Titanic saying it was the Titanic of today. As far as news coverage goes, that is all nice and dandy but it makes me think back to my other journalism class this semester. Public relations communications. I wonder where is the PR for this wreck.
Now I have to admit upfront and be honest with my readers that I am not the strongest news follower. By that I mean, I like the "spark notes" version of news. I like to hear what people are saying and then go look it up. Newspaper articles seem to go right over my head and make me feel unintelligent, so I normally like a friend to explain things to me in everyday terms I can understand. But my PR teacher is right. If I’m going to be in the journalism world than I need to read and be apart of it. So I have been trying to read the news more. I like to see the top stories on Yahoo and then look them up on the NY Times or Dallas Morning News sites.
On Tuesday, Jan.17, the Dallas Morning News published an article that contained statements from the recording of the cruise captain and the Coast Guard captain. These statements clearly show the negligence of the cruise captain and his refusal to reboard the ship due to the fact that it was dark. I can only imagine that most readers would have a similar reaction to the dialogue as I did. The recorded argument was aired on television for the nation to hear as well.
I would not know where to really even begin if I were the PR person for the cruise line but I am also still a student and am pursuing my education so that I learn things like this. The ship had wrecked on Friday, Jan. 13, and since then there were many articles like the Tuesday one that made its way to readers. It was not until today, Friday Jan. 27, that I came across an article that had a little bit of PR from the cruise line. The cruise line is offering survivors a $14,460 settlement. Now I cannot say that I came across every article regarding the wreck but I can say that of the ones I read this one was the first one that contained the other side’s response.
Is a payoff really PR? I am a senior now and I can honestly say that in all that I have learned, I was never taught that money solves a bad PR moment. I am curious as to where are the responses from the cruise captain saying he is sorry? Where are the responses from a CEO with the company saying they are sorry and willing to do all that it takes? That was the second thing we were taught. To always apologize. The first was “be prepared for anything” and the second was to “admit fault.” I am not saying it is strictly the CEO’s fault, not at all, I personally blame the captain, but someone should have been reassuring the public that they are incredibly sorry and are doing everything they can.
Even with the settlement offer of $14,460, there isn’t a statement of how they realize no money in the world can fix what happened and their deepest sympathies are with the survivors. They just offer money as if it fixes things. I also don’t remember being taught that. I believe we were taught to make it personable and sincere if we were having to clean up after something “sticky.”
That statement just didn’t seem right to me. I’d like to see if all the survivors agree that the 14K is the certain solution to make them happy. All around I realized that the PR for this terrible accident was a prime example of “what not to do.”
Sources:
http://www.nydailynews.com/news/world/italian-cruise-ship-survivors-offered-14-460-person-pain-suffering-article-1.1012861
http://www.dallasnews.com/incoming/20120117-coast-guard-to-italian-cruise-captain-go-back-aboard.ece
http://www.newsday.com/news/world/officials-29-people-missing-from-costa-concordia-1.3454773
http://hosted.ap.org/dynamic/stories/E/EU_ITALY_CRUISE_AGROUND?SITE=TXDAM&SECTION=HOME&TEMPLATE=DEFAULT
http://www.dallasnews.com/incoming/20120114-divers-in-italy-find-2-more-bodies-in-shipwreck.ece
 |
| Costa Concordia. dallasnews |
On Tuesday, Jan.17, the Dallas Morning News published an article that contained statements from the recording of the cruise captain and the Coast Guard captain. These statements clearly show the negligence of the cruise captain and his refusal to reboard the ship due to the fact that it was dark. I can only imagine that most readers would have a similar reaction to the dialogue as I did. The recorded argument was aired on television for the nation to hear as well.
I would not know where to really even begin if I were the PR person for the cruise line but I am also still a student and am pursuing my education so that I learn things like this. The ship had wrecked on Friday, Jan. 13, and since then there were many articles like the Tuesday one that made its way to readers. It was not until today, Friday Jan. 27, that I came across an article that had a little bit of PR from the cruise line. The cruise line is offering survivors a $14,460 settlement. Now I cannot say that I came across every article regarding the wreck but I can say that of the ones I read this one was the first one that contained the other side’s response.
Is a payoff really PR? I am a senior now and I can honestly say that in all that I have learned, I was never taught that money solves a bad PR moment. I am curious as to where are the responses from the cruise captain saying he is sorry? Where are the responses from a CEO with the company saying they are sorry and willing to do all that it takes? That was the second thing we were taught. To always apologize. The first was “be prepared for anything” and the second was to “admit fault.” I am not saying it is strictly the CEO’s fault, not at all, I personally blame the captain, but someone should have been reassuring the public that they are incredibly sorry and are doing everything they can.
Even with the settlement offer of $14,460, there isn’t a statement of how they realize no money in the world can fix what happened and their deepest sympathies are with the survivors. They just offer money as if it fixes things. I also don’t remember being taught that. I believe we were taught to make it personable and sincere if we were having to clean up after something “sticky.”
“Foschi, the Costa CEO, said he was certain "we'll be able to find a material solution that will make them happy." ”
That statement just didn’t seem right to me. I’d like to see if all the survivors agree that the 14K is the certain solution to make them happy. All around I realized that the PR for this terrible accident was a prime example of “what not to do.”
Sources:
http://www.nydailynews.com/news/world/italian-cruise-ship-survivors-offered-14-460-person-pain-suffering-article-1.1012861
http://www.dallasnews.com/incoming/20120117-coast-guard-to-italian-cruise-captain-go-back-aboard.ece
http://www.newsday.com/news/world/officials-29-people-missing-from-costa-concordia-1.3454773
http://hosted.ap.org/dynamic/stories/E/EU_ITALY_CRUISE_AGROUND?SITE=TXDAM&SECTION=HOME&TEMPLATE=DEFAULT
http://www.dallasnews.com/incoming/20120114-divers-in-italy-find-2-more-bodies-in-shipwreck.ece
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